Priority One is the Western Bay of Plenty region's economic development organisation, established in 2001 by the Tauranga and Western Bay Of Plenty business community in partnership with the sub-region's local authorities. It was the first economic development organisation in New Zealand to be initiated by the business community and run along business principles of action and results.
Our job is to grow the economy of the region. We work with local authorities to ensure local government and business needs and aspirations are aligned. We actively encourage Bay of Plenty businesses to grow by the removal of roadblocks, ensuring the skills and experience required by industry are available locally, and active targeting of offshore businesses into the Western Bay of Plenty market.
Priority One has built up strong networks and valuable experience dealing with business migration and investment.
Convinced of the business advantages of locating your business or investing in business in Tauranga and the Western Bay of Plenty?
Priority One will work alongside you every step of the way to do business in one of the fastest growing regions of New Zealand.
Nigel brings significant commercial experience and knowledge to this key role from a wide ranging background in small and large companies within the private sector. This has included involvement in commercial management, media, product development, data strategy, and supply chain and logistics. Prior to joining Priority One, Nigel’s most recent roles were in digital marketing and media. He headed up marketing technology company, Affinity ID, which has offices in New Zealand and Australia, and led the digital media arm of Fairfax Media New Zealand. He has also worked in senior roles in supply chain management, export planning and sales and operations. Nigel has a strong strategic approach to developing and promoting our competitive advantages to encourage investment and attract businesses and skilled people to Tauranga and the Western Bay of Plenty. His background gives him an excellent understanding of opportunities for growth based on our commercial and lifestyle advantages.
Chief Operating Officer
Greg has a background in trade and economic development across the public and private sectors in NZ and overseas. He oversees the development and implementation of Priority One’s strategic projects as well as leading a number of economic development projects on behalf of the wider Bay of Plenty region, including the development of a whole of region strategy for the post-secondary education sector and the development of the Bay of Plenty Regional Growth Study Action Plan – a partnership between central government and the region to increase jobs, employment and investment across the wider region, including Taupo. In addition, Greg works closely with the regions local authorities to position Tauranga and the Western Bay of Plenty as an attractive destination for international trade and investment.
Annie's role is to provide support in the areas of marketing and communications, project-based research and analysis, cluster group facilitation, monitoring of contracts and strategic plan delivery, management of systems and project information, economic monitoring and local government relationships. Her experience includes management support/PA roles both in New Zealand and overseas. She also has a strong background in local government, particularly in the areas of finance, strategic planning and contract management.
Gail is your first point of contact at Priority One, and as Administrator/PA is responsible for ensuring the activities within the office run smoothly, managing financials through to reporting stage, coordinating events and functions, managing the website and Priority One’s membership. Gail emigrated from the UK in 2006 and her background includes 20 years legal experience specialising in licensed conveyancing.
Business & Investment Attraction Manager
Mark’s role is to lead Priority One’s business and investment attraction activities, including promoting Tauranga and the Western Bay as a destination of choice for business relocations. His background is in civil and structural engineering, where he has experience in all tiers of business within Australia with a strong focus on project management, business development, consulting and construction. This has included working on large ventures that have encompassed private, institutional and government frameworks, where he has developed expertise in managing complex projects, gaining market attention and attracting investment. Mark’s experience has provided him with a strong skill set from which to strategically develop and grow the region’s value proposition for the attraction of new business.
Shane’s role as Innovation Manager is a partnership between the University of Waikato and Priority One, focused on helping to develop and commercialise science and technology innovation in Tauranga and the broader Bay of Plenty. He has held previous positions at the interface of research and business at Unitec, the University of Waikato and the Foundation for Research, Science and Technology, as well as corporate and financial market research in the UK. Shane holds a BSocSci (Waikato) and MBA (Henley Business School, UK).
Lyn has managed the Instep Programme since its inception in 2002. Previously she was Assistant HOD of Art and a Dean at Otumoetai College. Lyn has 20 years’ experience through teaching in both primary and secondary schools. Her role is to actively engage the business community with secondary schools so students can see regional career opportunities. Lyn’s knowledge of the school curriculum and the organisational structure within secondary schools ensures the effectiveness of programme delivery.
Jill assists and supports the Instep Manager to deliver projects and events to meet agreed outcomes for key stakeholders. Her previous experience includes Executive PA roles for both Telecom and Ministry of Forestry in New Zealand, as well as various positions overseas in the off-shore oil industry. Jill has also had experience as a business owner, running her own office administration business.
Susanne manages the Ignition co-working space, established by Priority One in 2012 to foster innovation and entrepreneurship for early stage start-up companies, those that are self-employed or small businesses that have recently moved to Tauranga. She is responsible for Ignition’s day-to-day operations, the promotion of the benefits of co-working and the growth of the Ignition community. In addition, she organises a range of events and activities in the co-working space that support Tauranga’s development as a nationally recognised innovation hub. German born, Susanne has an extensive experience, including business ownership in the hospitality and tourism sectors, both in New Zealand and overseas.