News & Events
New 3D video showcases benefits of investing in New Zealand's fastest growing region.
When Brother International (NZ) Limited decided it was time to move to a new location from their outgrown Lower Hutt premises, they decided to take a wider view of where they might relocate. Commissioning Deloitte to evaluate all cities with ports throughout New Zealand, the business case stacked up for Tauranga.
Today, what Brother International Executive Chair Graham Walshe describes as a clear cut decision for them to come to Tauranga has been further validated with the firm achieving the previously projected $5 million in savings over five years.
|New 3D video showcases benefits of investing in New Zealand’s fastest growing region|
“It was one of the most resounding reasons for us in choosing Tauranga, but it certainly wasn’t the only one,” says Graham, “The close proximity to New Zealand’s largest port is a huge factor. Our cost of freight has been substantially reduced and we now have two-hour access to 60 per cent of our customer base, instead of the eight to nine hour access we’d previously had from our Wellington base. Add to that the fact that the build costs here are around 30 per cent cheaper than in competing locations, it made very good business sense for us to choose Tauranga as our base.”
In choosing to move to Tauriko Business Estate in Tauranga, Brother relocated their head office into a purpose-designed 8000m2 warehouse and office complex and even convinced all of their staff to relocate from Wellington.
"Most significantly, we retained all our staff because they wanted to come to Tauranga."
“Ensuring our staff came with us was fundamental to our move,” says Graham. “Brother’s greatest asset is its people; they are what has made this company so successful. Economic development agency, Priority One, understood that and worked closely with us and our staff. They not only assisted with our business relocation, but also worked with our staff and their families to identify their special requirements for the move, from housing, to employment, education and health needs. It made a fundamental difference to the success of our relocation. Most significantly we retained all our staff because they wanted to come to Tauranga.”
Brother International aren’t the only business showing significant profit gains since moving to Tauranga. In a similar show of compelling business advantages, the Jenkins Group has just released statistics showing they’ve achieved a 57 per cent reduction in distribution costs since moving their head office from Auckland to Tauranga.
As part of a nationwide drive to attract more multi-nationals and business relocations, Priority One has now released a 3D animated fly-through of the city centre showcasing investment opportunities and the region’s competitive advantages for businesses based there.