Who we are

About us

About us

Priority One is the Western Bay of Plenty region's economic development organisation, established in 2001 by the Tauranga and Western Bay Of Plenty business community in partnership with the sub-region's local authorities. It was the first economic development organisation in New Zealand to be initiated by the business community and run along business principles of action and results.

Our job is to grow the economy of the region. We work with local authorities to ensure local government and business needs and aspirations are aligned. We actively encourage Bay of Plenty businesses to grow by the removal of roadblocks, ensuring the skills and experience required by industry are available locally, and active targeting of offshore businesses into the Western Bay of Plenty market.

Priority One has built up strong networks and valuable experience dealing with business migration and investment.

Convinced of the business advantages of locating your business or investing in business in Tauranga and the Western Bay of Plenty?

Priority One will work alongside you every step of the way to do business in one of the fastest growing regions of New Zealand.

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Woods Creative

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Case studies

Internationalising our secondary school students

Given the economic importance of Asia to many of the export focused businesses in the...

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TV show profiles our best cuisine

A Destination TV film crew came to the Bay to film an episode of ‘NZ on a...

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