Key Research
Key Research

The Key Research Group consists of market research and call centre companies: Key Research, Pulse Business Solutions and Thinkfield. An executive management team at Key Research headquarters in Tauranga, New Zealand, provide strategic leadership, Human Resources, Operational, Finance (management accounting) and Business Development management and support to all three businesses.

Key Research (

Full service market research agency (Tauranga). Offering added value market research services to organisations in all industry sectors across New Zealand and Australia. Key Research has the experience, knowledge and expertise to get a true picture of customers, what they think, what they like and dislike and what improvements could be made - helping our clients to maximise their potential.

Pulse Business Solutions (

85 seat call centre (Oamaru {50} and Tauranga {35}, New Zealand) with a dedicated team providing expert inbound and outbound contact services and market research services via telephone, email, postal, fax and internet. Our systems offer tailored solutions including total office and project support.

Thinkfield (

In July 2015 we merged our two Perth-based businesses West Coast Field Services and Researchpanel to deliver Western Australia’s pre-eminent market research field services company - Thinkfield. Thinkfield operates across Australia and specialises in all market research field services. With an 80 seat call centre, an interviewer team of over 250, a consumer panel numbering 45,000+ and a combined 25 years’ of experience we are able to service any market research project.

Contact Name: Michael Hooker

Physical Address: Level 1, 247 Cameron Road Tauranga

Postal Address: PO Box 13297 Tauranga 3141

Work Phone: 07 575 6900

Fax: 07 5770609

Mobile: 021 2455 502

Industry Description: Market Research

Product Or Service: Market Research