Priority One Chief Executive Nigel Tutt will leave Priority One to take up a new role as Managing Director of Stuff Digital.

Nigel has been Chief Executive of Priority One, the Western Bay of Plenty’s economic development organisation, since 2016 and will leave in August 2025.

Priority One Chair Todd Muller says Nigel will leave Priority One with much to be proud of. “Under Nigel’s leadership, Priority One has worked exceptionally hard to improve the Western Bay of Plenty economy, with economic outcomes among the best of all regions in New Zealand. Priority One has also rolled out some significant and impactful actions over this period, such as the Tauranga CBD Blueprint, Mount Maunganui Industry Environmental Accord, Ara Rau – Skills and Employment Pathways, and notable sustainability and innovation initiatives, to name a few.

“Priority One is an organisation well positioned for the future, particularly our focus on gaining investment in regional infrastructure – needed for our future growth and community wellbeing. Alongside this, we have a very strong membership base and support from local councils and funders, leading to an unparalleled ability to get things done for our community,” says Todd.

Nigel says his decision to take another opportunity was not taken lightly. “It’s been highly rewarding working with our members to further the interests of the Western Bay, particularly during a period of exceptional growth that has outpaced much of the country – even through some of the most challenging times. The region has shown resilience, momentum, ambition, and is a place that has an exciting future ahead as it continues to grow.

“I’ll miss the Priority One team and board, who are unwavering in their commitment to this great part of Aotearoa,” says Nigel.

Priority One’s board has begun the search for a new chief executive and will announce Nigel’s successor in due course.