Priority One CEO, Dave Courtney, talks about the topline results of the 2026 Business Outlook Survey, and sees how they align with our focus on people, innovation and investment.

Business surveys offer a snapshot of sentiment at a particular moment, rather than a fixed forecast.  Priority One’s 2026 Western Bay of Plenty Business Outlook Survey, held in February 2026, predates the recent escalation in the Middle East and the resulting global uncertainty impacting markets.

Since then, conditions have continued to evolve, highlighting that businesses operate in an environment of ongoing unpredictability. Despite this, the survey results remain valuable for understanding regional attitudes and priorities. It also gives strong direction to Priority One – we can see what matters most to our members.

The findings show business confidence in the Western Bay of Plenty has rebounded from 2023. Over 75% of respondents reported optimism about their own business and the local economy, with most feeling the region outperforms other parts of New Zealand. This improved sentiment reflects the local community’s resilience, even as broader economic challenges persist.

However, businesses remain aware of ongoing pressures. Rising operating costs, workforce shortages, regulatory complexity and global instability continue to influence decision-making. The confidence expressed is measured and cautious, not complacent.

The survey also identifies the region’s key priorities for the future:

Workforce and skills remain a prominent challenge. Nearly 70% of businesses hired staff in the past year and expect to continue, but many are also adapting their workforce due to persistent skills shortages. Encouragingly, just as many would consider offering paid work experience to students, signalling a push for stronger links between education and employment.

Infrastructure and investment settings are the top regional priorities. Infrastructure investment was ranked the most crucial factor for future growth by 78% of respondents, followed by a need for a clear regional vision. Certainty and coordination are seen as vital to support productivity and enable private investment.

Innovation and productivity are becoming increasingly important. The majority expect AI or automation to impact their organisation in the next year, alongside greater awareness of cybersecurity and digital capability challenges.

Businesses are clear about their expectations for Priority One: advocate for infrastructure investment, support business growth and productivity, attract new investment and businesses to the region, foster stronger connections within the business community, and represent business interests with local and central government.

Priority One’s refreshed strategy – focused on people, investment, and innovation – reflects these priorities. While the external environment remains dynamic, the survey offers a clear guide for where Priority One can best support its members and make a practical impact.

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