By Genevieve Whitson
Manager Mainstreet Tauranga 

The increase in revenue we have been seeing, and tracking over the past 12 months from March 2025 to February 2026 compared with March 2024 to February 2025, reflects the great work that has been taking place across the city centre to reshape the narrative, look and feel of Downtown Tauranga.

Over the past year, we have seen consistent monthly growth ranging from 0.4 per cent to 5.2 per cent, with only one month recording a decline. That is something worth celebrating because it has not happened for a long time. Even more encouraging is that the largest contributor to this growth has been locals, with local spending rising by 7 per cent. That shows people are getting behind our local shops and businesses and helping to move the revenue curve in the right direction.

Over the past six months, we have also seen a noticeable increase in businesses moving into Downtown Tauranga and filling previously vacant spaces. These new arrivals have brought with them a renewed sense of optimism, both for the businesses themselves and for those already operating and working in the city centre. Many are commenting that it feels busier, and that growing sense of activity matters.

The city centre is beginning to take on a very different look and energy as revitalisation continues and several major projects are completed. Each of these changes is helping to reshape the experience of being downtown. Last year, Tauranga City Council opened its impressive new building on Devonport Road, bringing around 700 staff into the heart of the city. This has provided a welcome boost to the hospitality and retail sector, with council staff regularly out and about during lunch breaks, exploring local cafes, restaurants, and shops.

That momentum has continued with the opening of the Northern Quarter in October, followed by the reopening of the Tauranga Art Gallery in its beautifully refurbished space in November. Together, these additions have brought fresh vibrancy to areas such as Masonic Park, Willow Street and The Strand.

We are also seeing some unique new offerings emerge. Venues like The Clubhouse on Grey Street are creating new experiences by combining simulation golf with a relaxed social setting, while Hobby Lords is drawing in enthusiasts with board games, trading cards, collectibles, and some seriously good fudge.

Alongside this, several standout hospitality venues have opened their doors, including The Grocer on The Strand, Stassano on Grey Street and The Florence on Devonport Road. These businesses are helping breathe life into areas that were once quiet, adding energy, character, and appeal.

This is encouraging news for our members and the wider business community, who have navigated a number of challenges over the past three to four years throughout the rejuvenation period. For the first time in a while, there is a genuine sense that things are moving in the right direction. With the Civic Precinct drawing closer to completion each month, the outlook for the city centre is becoming more positive. We have momentum now, and the focus must be on keeping it going.

Say hey! 021 176 0792 Basestation – 148 Durham Street genevieve@downtowntauranga.co.nz downtowntauranga.co.nz Facebook.  Instagram.  LinkedIn.